meet the angelz

Where It All Began

In 2019, food-obsessed brand strategist Tammy Mu launched Angel Foodz as consultancy for artisan food makers. With over 20 years in the FMCG industry and strong relationships with key Multi Store Owners, Tammy helped brands refine their identity, pitch their products, and get on shelves.

By her side from the very beginning was her daughter, Nita Mu—supporting the backend of the business, handling customer conversations, and growing into a key figure in telesales and retail support.

The real turning point came when Belinda Kovacs joined the team. A powerhouse in FMCG sales and a meat industry expert, Belinda brought flare, confidence and results with her unique relationships with single store operators and captivating personality. After she came on board, our clients’ numbers soared—and Angel Foodz officially evolved from consultancy into a full-service retail sales agency servicing multi 6 figures in sales for our customers.

Late 2024, we knew it was time to stop building other people’s brands and start building our own. With years of experience, proven results, and insight into what everyday families actually want, we launched the Angel Foodz signature range, a curated line of heat-and-eat pastas and deli favourites.

Within just two months, our premium range became a multi six-figure brand, stocked across leading delis and praised by busy families everywhere.

why we do it

  • To give Mum a break. Meals that are ready in minutes—without compromise.

  • To light up the kids' faces. Delicious food they’ll actually eat.

  • To keep Dad happy. Hearty, high quality, fresh food that satisfies.

We believe in simple, premium meals made with real ingredients and a lot of heart. Let us introduce our premium Italian Range to you and your family.

Love the Angelz.